Meet Maryland Author John Balkam
John Balkam, author, social entrepreneur, and sports marketing professional will be joining us to talk about his book "3-Win Sponsorship: The Next Generation of Sports & Entertainment Marketing."
As a public speaker and the founder of Third Win Group, John's primary goal is to connect activist athletes and artists to brand marketing teams interested in taking a stand on social and environmental issues. In 3-Win Sponsorship, he points out the impact that sports and entertainment sponsorships have had on our society in the past, and the reasons why athletes, artists, and entertainers will continue to influence social issues in the future. Join us as John explains the 5 principles behind a 3-win sponsorship, how a Win-Win-Win mentality benefits all of us, and the business case for brands to embrace the 3-Win mindset and methodology.
Register with an email address to receive the link to the Zoom meeting the day before the event. Copies of Balkam's books will be available for purchase at White Rabbit Bookstore in California, MD
If you require an ASL interpreter or other accommodation for this event, please contact us at virtualservices@stmalib.org with as much notice as possible, but no later than five business days before the event date.
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